Dynamic Process Analysis

Dynamic Process Analysis 

“Dynamic processes are flexible, informal, and adaptive processes that normally involve strategic and less structured managerial decisions and activities.” Dynamic processes are adaptive in that they change rapidly and often, supporting flexible yet strategic managerial decisions and activities. Dynamic processes differ from structured processes in many ways; however, the formalities and operational structure hold the greatest impact. In short, dynamic processes require human judgment as compared to operational processes. For Dynamic processes, the focus will be sales and marketing. Membership engagement can be categorized under both sales and marketing as well as customer service. However, with all of the developmental and operational aspects included in membership engagement, it is important to focus on the membership strategy while still engaging and using human judgment to make an impact. 

Membership Engagement is an essential component of the business process of IEEE. 

• Membership Strategy Development 
• Outgoing Communications and Planning 
• Member Content Creation 
• Member Interactions/Engagement 
• Engagement Data Analytics 
• IEEE Society and member community collaboration 

Membership Engagement Systems are programs used to contribute to member engagement and are used for analytics, membership information, and member collaboration/communication. Within these systems, the integration of member information databases, member collaborative platforms, communication platforms, and communication tools are essential to the success of membership engagement. 

Social Media Information System 

A social media information system that supports the dynamic process is LinkedIn. For IEEE, LinkedIn is one of its most promising social media platforms as the company is able to connect, research, network, and compare ideas and advances within the technology industry. “EEE recognizes the impact and potential of social media in areas such as communication, collaboration, data sharing, discovery, content development, and publishing. IEEE encourages organizational units and groups of members, volunteers, and employees to engage on social media when appropriate and to use them to further the mission of IEEE.” 

 Samples of SMIS:

Social Media Plan

  

Problem with the existing systems: 

1. Missed Opportunities: Issues with the central platform can lead to missed opportunities with members and potential members. 
2. Outdated or Ineffective Engagement Metrics: Most metrics for member engagement are manually measured which can lead to missed results. Some metrics are outdated and not as important or imperative as other metrics. 
3. Communication Methods: Different communication platforms/tools may lead to missed messages or missed communications across platforms with members.

Social Capital 

Social Capital = Number of Relationships x Relationship Strength x Entity Resources 

Social capital is defined as the “investment in social relationships with the expectation of returns in the marketplace.” Social relationships are those that are developed when helping someone to improve professionally or personally. Social relationships coincide with social capital as it is a way to leverage social media through relationships of promotion, recommendations, and endorsements. Social capital adds value to companies through information, personal reinforcements, influence, and social credentials. With information, IEEE has access to opportunities, solutions, technological alternatives, and engineering resources. With personal reinforcements, IEEE is linked to like-minded individuals and reputable professionals who speak to their status. Influence pushes the relationship with decision-makers and those who have high stature within the IEEE as well as members. Lastly, social credentials attest to your credibility and reputation to those who aren’t familiar with IEEE. Having strong social credentials contributes to gaining new followers and members, which fuels the IEEE. 

 With over 440,000 followers on LinkedIn, 196,000 followers on Instagram, and over 400,000 IEEE members, the social capital is quite high.

Enterprise Social Network 

An Enterprise Social Network (ESN) serves as a private online platform designed for communication and collaboration among employees within a specific organization. This digital space enables employees to connect, share information, and collaborate on projects, similar to popular social media platforms. ESNs aim to enhance internal communication, knowledge sharing, and collaboration in a business setting. 

Enterprise 2.0 refers to the integration of web-based technologies and social media within an organization to improve communication, collaboration, and knowledge sharing among employees. It involves incorporating social software and collaborative technologies into traditional business processes. 

SLATES, an acronym associated with Enterprise 2.0, represents six crucial elements contributing to the success of social software in a business context: 

Search: Facilitating easy search for information within the organization. 

Links: Providing relevant and useful resource links to facilitate knowledge sharing. 

Authoring: Allowing employees to create and contribute content to the platform. 

Tags: Using tags to categorize and organize information for easy retrieval. 

Extensions: Customizing the platform to meet specific organizational needs. 

Signals: Receiving notifications or signals about relevant activities and updates within the network. 

IEEE (Institute of Electrical and Electronics Engineers) uses signals to communicate with members, and individuals can access information through search functionalities on the website. This aligns directly with the Enterprise 2.0 and SLATES. In addition, authoring is highly evident through the consistent content output from the marketing, sales, and publication departments. IEEE is actively present on, LinkedIn, Instagram, YouTube, and Facebook. Now we are not personally familiar with any SMIS concerns the company may have, but our social media policies are concise and clear. At IEEE they manage inappropriate content and unfavorable reviews proactively. 

The Social Media guidelines emphasize the importance of being truthful in online interactions. Building trust is highlighted as essential, and members are encouraged to represent themselves accurately without impersonating others. Members are instructed to disclose any affiliations or relationships that could influence their reviews or posts. This transparency is crucial, especially when reviewing products or services. Members are also advised to share accurate and reputable information. The Social Media guidelines caution against linking to questionable content and recommend relying on established media managed by reputable organizations. Posting content that is malicious, false, abusive, or defamatory is strictly discouraged. This aligns with IEEE's commitment to maintaining a positive online environment. Members are required to link to appropriate policies and adhere to IEEE's Nondiscrimination Policy on all sites operated on behalf of IEEE. 

Compliance with applicable laws and policies is essential, and legal documentation is emphasized when running contests, sweepstakes, or sponsorships via social channels. Guidelines for live streaming, webinars, and videos emphasize the importance of controlled environments, adherence to copyright laws, and obtaining permissions for individuals featured in multimedia. Ensuring the ability to terminate live streams in case of unforeseen negative occurrences or policy violations is highlighted. Prior written permission is encouraged before tagging private individuals on social media pages. Linking strategies should involve providing context and avoiding generic link text like "Click Here." Unfortunately, there isn't an example to support these guidelines provided by IEEE.